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Kenyon Langford

If Dynergy Champ was a real company that manufactured athletic footwear, three Stetson University Executive MBA Cohort 7 alumni would be millionaires.

The three alumni, David Ulloa (College Board in Virginia), Chuck Rivas (Walt Disney World), and Kenyon Langford (GE Healthcare), just graduated with their MBAs earlier this month. Their performance in their final classroom exercise earned them an invitation to participate in the Best-Strategy Invitational (BSI), and their accomplishments in this exclusive group earned the trio accolades.

Dynergy Champ won first place in its industry, dominating fashion, with more than $1 billion in sales in its final year, based on a 10-year simulation. The industry was made up of six companies total. “We tried almost every tactic from small boutique to giant mega-producer,” said Langford. “Unfortunately, we couldn’t try the virtual shoe because the second-place team had that sewn up.”

David Ulloa

In addition, Dynergy performed well in all the categories BSI monitored: earnings per share (EPS), return on equity/investment (ROE) and stock price. All places are out of more than 100 teams that participated. See the team’s placement in each category below:

9th-best stock price: $468.96

10th-best ROE: 42.8%

11th-best EPS: $22.31

21st-best overall score: 108.5 out of 110 points (six-way tie)

The team of Ulloa, Rivas and Langford will be enshrined as one of the best teams ever to have managed a BSG company, and the three executives will be inducted into the BSG Hall of Fame as BSI Grand Champions. Dr. Kathryn Martell, the team’s adjunct professor, will also be recognized as a Master Professor.

Chuck Rivas

All Stetson University Executive MBA students participate in The Business Strategy Game (BSG) as part of the BN 585 capstone course, in which class members are divided into teams and assigned the task of running an athletic footwear company in head-to-head competition against companies managed by other class members. Company operations parallel those of actual athletic footwear companies. Just as in the real world, companies compete in a global market arena, selling branded and private-label athletic footwear in four geographic regions — Europe-Africa, North America, Asia-Pacific and Latin America. BSG has a strong 21-year history.

Company managers must make decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company’s website, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership and produces strong financial performance.

Congratulations, Stetson University Executive MBA alumni, on this tremendous accomplishment!

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