Stetson University’s Executive MBA program is focused on providing our students an experience that results in a “Better You, Better Career, Better Life”. With that goal in mind, faculty member Dr. Jon-Michael Carrick advocated that two of our executive students, Lauren Hall and Cody Hampton, participate in the 2013 Academy of International Business Southeast Annual Conference in Atlanta, Georgia. These students were selected to share their case study during a session entitled “Best Practices in International Business Education”. Their case study was developed after a 10-day global excursion to Vietnam and Singapore. The session highlighted different best practices from a teaching perspective. John Cody Hampton, Merchandiser of New Product Experiences, and Lauren Hall, Catering and Convention Services Manager, based their case “Singapore Disney Theme Park: Assessing Project Viability, on extensive external research and personal viewpoints. Their interest in this particular concept arose after spending significant time at many of Singapore’s world class tourist attractions, including Marina Bay Sands and Resorts World Sentosa, featuring Universal Studios Singapore Park. The onsite business visit to the Singapore Entertainment Park provided the opportunity to interact directly with leaders, enjoy the cultural and tourism experience, and interview team members which had significant impact on the information reported within their case study. Their submission included a product idea, brand culture, competing with established entertainment options, tourism reaction, economic implications, government regulations, potential risk and much more.
“Our presentation at the AIB-SE conference was the culmination of a learning experience that spanned several months, beginning in May with initial research, and then traveling to Singapore in June. By creating the case study based on information gathered before, during and after our trip, we were able to make initial assumptions about the project then verify information based on what we experienced abroad first-hand. The conference presentation allowed us to highlight the importance of studying abroad, as we were able to assess the viability of this project in real-time and speak with local executives about Singapore’s tourism market”, shared Lauren Hall.
Of course, Cody and Lauren’s presence was an invaluable asset to the participants in this session, and the students gained experience presenting in an academic setting. Valuable feedback was received from the academic community as professors from other universities interacted directly with the students strengthening the case study and increasing the relevancy to potential readers.
Dr. Carrick also benefited by this teaming effort as he was able to work closely on an in-depth project, outside the classroom, and develop skills in working with students towards reaching higher goals. More specifically, Carrick developed skills in coaching students in how to write and prepare papers for publication, and preparing students for high-level presentations.
Stetson’s collaboration with these executive students and their project generated significant case study interest and many attendees asked if they could use the paper for their classes, and even had requests to use the case within a textbook. Carrick feels confident that based on the positive feedback and the quality of the paper, that the case should be published in a peer reviewed outlet.
Simply put, the joint-effort at the Conference between the Executive MBA Faculty, Students, and Stetson was a very productive one! Each developed, broadened their skills sets, received wonderful exposure, and had an experience that is impossible to duplicate within the walls of an Executive MBA classroom. This year, over 300 scholars, students and business practitioners from over 35 countries representing 6 continents participated in the Conference and our team was delighted to be one of the ones sharing expertise, experiences, and knowledge!