Stetson benefits from lessons in gamification and job market trends

Wouldn’t it be great to win money from a lottery if you were “caught” going the speed limit on a highway?

That’s what drivers in Stockholm, Sweden, are experiencing thanks to an experiment that encouraged people to create games that motivate a positive change. This “gamification” is an idea that was addressed at the Executive MBA Council Conference in Key Biscayne, Fla., Oct. 16-19. Wendy Lowe, program coordinator for the Stetson University Executive MBA program attended the conference and learned about gamification, job market trends and career services options that students, alumni and future students will reap the benefits from.

This video shows the “Speed Camera Lottery,” which rewards safe drivers instead of only penalizing speeders. It was presented during Villanova University’s thought-provoking session on marketing and recruiting using gamification.


Gamification takes advantage of the fact that the elements of a game are fun and addictive,” explained Lowe, citing Harvard Business Review and Wall Street Journal articles that have documented how game mechanics can drive certain behaviors.

Tactics used by IBM and Deloitte Touche Tohmatsu are making mundane tasks such as management training, data entry and brainstorming seem less like work. These games reward employees with points or badges and show competitors’ scores on leaderboards.

“I am intrigued by these gamification techniques and how they may assist in the recruitment and application process,” said Lowe. “I’m exploring possibilities for the Executive MBA program to see how we can employ such tactics and strategies to benefit our students and alumni.”

Lowe was among more 440 Executive MBA Council members from around the globe at the conference, and the idea of incorporating gamification into Executive MBA recruitment and retention was only one of many fascinating subjects.

Lowe attended one session hosted by Rosemary Haefner, vice president of, who noted some interesting statistics:

  • One in 10 corporations REQUIRE an MBA.
  • Six in 10 corporations PREFER that an employee or candidate have an MBA.
  • Nearly half (49%) of corporations offer tuition reimbursement.
  • An Executive MBA has the greatest impact on critical decision-making, global perspectives, and increased confidence through educational rigor and focus.
  • Employees with an MBA are more engaged and satisfied at work.
  • Purposeful access to learning with rich content is critical, using tools such as iPads, laptops, podcasts, webinars, digital text and videos.

Lowe also participated in the Career Services track, which discussed services that best reflect students’ differing backgrounds and goals. Some of the services, such as career/executive coaching, workshops, seminars and campus recruiting access opportunities, are already offered by Stetson University, but Lowe learned of other options as well that may benefit Stetson students and alumni in the future.

“While we’re coming up with additional options,” said Lowe, “students should be sure to contact Stetson’s director of career services, Robin Kazmarek, who advises graduate students on career opportunities. A toolkit of resources, resume workshops, self-marketing tools and techniques, along with a knowledgeable staff, are at any Hatter’s fingertips.

“I returned to Celebration last week after the conference inspired to implement many of the best practices presented and to plan for future innovations,” concluded Lowe.