A few weeks ago Cohort 10 experienced a highly interactive simulation, in which students define and execute a business-to-business marketing strategy. The aim of this group exercise was to develop an understanding of the link between marketing strategy formulation and effective execution, and using segment and customer needs analysis to make product marketing and design [...]
Tag Archive 'marketing'
A shift in the world of marketing has led to a new appreciation for the analysis of data. A report in The Wall Street Journal, “Business Schools Plan Leap Into Data,” discusses an emerging trend among graduate and undergraduate business schools to add classes, certificates and degrees geared specifically toward business intelligence, or data analytics. The [...]