{"id":9704,"date":"2019-03-11T08:00:22","date_gmt":"2019-03-11T12:00:22","guid":{"rendered":"https:\/\/blog.stetson.edu\/faculty-engagement\/?p=9704"},"modified":"2019-02-17T12:47:42","modified_gmt":"2019-02-17T17:47:42","slug":"stetson-spotlight-presents-deborah-goldring","status":"publish","type":"post","link":"https:\/\/blog.stetson.edu\/brown-center\/2019\/03\/9704\/","title":{"rendered":"Stetson Spotlight Presents: Deborah Goldring"},"content":{"rendered":"

The\u00a02018-19 Stetson Spotlight Series<\/strong><\/a>\u00a0continues on\u00a0March 15\u00a0<\/strong>with a presentation by Dr. Deborah Goldring<\/a>,\u00a0Associate Professor of Marketing, who will speak on \u201cCorporate Rebranding: Understanding Managerial Motivations via Controlled Messaging\u201d<\/strong>.<\/p>\n

Date<\/strong>: Friday, March 15
\nTime<\/strong>: 1:30 pm- 2:30 pm
\nLocation<\/strong>: Lynn Business Center 124
\nSnacks will be available. All are welcome!<\/p>\n

SPOTLIGHT NOW OFFERS CULTURAL CREDIT!<\/span>
\n<\/strong>Please encourage your students to attend.<\/p>\n

Add event to calendar<\/a><\/div>\n
\"\"<\/a><\/div>\n

Click\u00a0here<\/a>\u00a0for a complete schedule of Stetson\u2019s Spotlight Series.<\/strong><\/p>\n

\u201cCorporate Rebranding: Understanding Managerial Motivations via Controlled Messaging\u201d<\/strong><\/h3>\n

Companies are under constant pressure to maintain customer authenticity and face unrelenting competition in the market from other brands who strive to gain consumers\u2019 attention. A brand\u2019s corporate name can break through the visual clutter and noise to create an up-to-date brand identity. While in the past, companies may have preserved the same brand name for years or even decades, now companies regularly renew their brand names. The balance between refreshing the brand and maintaining the existing brand is of critical strategic importance. Prior research has focused on theoretical frameworks for corporate rebranding that go beyond mere administrative necessity; however, there is an opportunity to empirically explore the internal managerial conditions that provoke corporate rebranding. This research, in its early stages of development, examines the antecedents of corporate rebranding efforts.<\/span><\/p>\n

\"\"<\/em>Deborah Goldring<\/i> is an assistant professor of marketing in the School of Business Administration at Stetson University. She teaches both undergraduate and graduate courses in marketing. She has more than 20 years of leadership experience as a marketing executive with small- and medium-sized businesses in industries including healthcare, manufacturing, technology and professional services. Dr. Goldring earned her Ph.D. in marketing from Florida Atlantic University.<\/p>\n

Stetson Spotlight Series<\/h4>\n

The Stetson Spotlight Series at Stetson University is a showcase of faculty research, creative inquiry, and other scholarly engagement to the campus community. Presenters are primarily recipients of grant awards through the Stetson Summer Grant Program.<\/p>\n

Click\u00a0here<\/a>\u00a0for a complete schedule of the Stetson Spotlight Series.<\/p>\n","protected":false},"excerpt":{"rendered":"

The\u00a02018-19 Stetson Spotlight Series\u00a0continues on\u00a0March 15\u00a0with a presentation by Dr. Deborah Goldring,\u00a0Associate Professor of Marketing, who will speak on \u201cCorporate Rebranding: Understanding Managerial Motivations via Controlled Messaging\u201d. Date: Friday, March 15 Time: 1:30 pm- 2:30 pm Location: Lynn Business Center 124 Snacks will be available. All are welcome! SPOTLIGHT NOW OFFERS CULTURAL CREDIT! Please encourage […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[146],"class_list":["post-9704","post","type-post","status-publish","format-standard","hentry","category-faculty-excellence","tag-stetson-spotlight"],"_links":{"self":[{"href":"https:\/\/blog.stetson.edu\/brown-center\/wp-json\/wp\/v2\/posts\/9704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.stetson.edu\/brown-center\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.stetson.edu\/brown-center\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.stetson.edu\/brown-center\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.stetson.edu\/brown-center\/wp-json\/wp\/v2\/comments?post=9704"}],"version-history":[{"count":3,"href":"https:\/\/blog.stetson.edu\/brown-center\/wp-json\/wp\/v2\/posts\/9704\/revisions"}],"predecessor-version":[{"id":9981,"href":"https:\/\/blog.stetson.edu\/brown-center\/wp-json\/wp\/v2\/posts\/9704\/revisions\/9981"}],"wp:attachment":[{"href":"https:\/\/blog.stetson.edu\/brown-center\/wp-json\/wp\/v2\/media?parent=9704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.stetson.edu\/brown-center\/wp-json\/wp\/v2\/categories?post=9704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.stetson.edu\/brown-center\/wp-json\/wp\/v2\/tags?post=9704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}